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You Are the Product

How Your Data Is Being Sold

Series: Social Media Smarts

By Avery Elizabeth Hurt

Most people sign on to one or more social media accounts every day without giving much thought to how these services are offered for free. This timely volume explains to readers how social media sites use their personal data to make a profit. By explaining how advertising targets specific demographic groups and how big data firms make use of individuals' information, this book gives readers a clear understanding of their place in the social media business model. In addition, readers will learn how they can take steps to protect their privacy and reduce the amount of information available to data mining companies. Illustrations and in-depth sidebars round out the text.

Formats
FormatISBNList
Price
Discount
Price
Library Bound Book9781978507814$27.93$20.95
Paperback Book9781978507807$11.70$9.95
eBook9781978507821$27.93$20.95

Other books in Social Media Smarts

FirstPrev1NextLast
<h2><a href="../Bullies_and_Trolls/422026">Bullies and Trolls: <i>Protecting Yourself on Social Media</i></a></h2>
<h2><a href="../Youre_Addicted_to_Your_Phone/422027">You're Addicted to Your Phone: <i>How to Break the Habit</i></a></h2>
<h2><a href="../Youre_Being_Duped/422028">You're Being Duped: <i>Fake News on Social Media</i></a></h2>
<h2><a href="../Theyre_Watching_You/422029">They're Watching You: <i>Personal Privacy on Social Media</i></a></h2>
<h2><a href="../What_You_Post_Lasts_Forever/422031">What You Post Lasts Forever: <i>Managing Your Social Media Presence</i></a></h2>

Other books from the authors

FirstPrev1NextLast
<h2><a href="../Prickly_Protection/421981">Prickly Protection: <i>Stingers, Barbs, and Quills</i></a></h2>
<h2><a href="../Regeneration/421982">Regeneration: <i>Regrowing Heads, Tails, and Legs</i></a></h2>
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